From the Borg's perspective:
Upsides:
- Charge fee per publisher and grab money instead of paying money to 3rd party venue.
- Easier to hide dwindling attendance numbers: rearrange a bit, go from 10 conventions to 9, and everyone suddenly experiences an attendance increase while overall numbers are actually down!
- Less journalists and film crews visiting and asking hard questions. They might come for a 10k cult fest in a big venue; 2k in a church building isn't extraordinary as there are more than a handful mega churches with that number of visitors each week.
- More brothers who can be made to feel important because more speakers are needed, and with non-assignments like parking duty.
Downsides:
- No very big events to show we're The One True Religion. All big meetings are equally bland and boring. Easier for people to stay away.
- More speakers needed = speaker quality goes down = less indoctrination power.
- Even harder for youngsters to find a
fuckbuddymatespiritual healthty partner --> more 'unevenly yoked' marriages -> more people leaving.
Well money is their first and only priority anyways....